Thursday, December 18, 2003

Google AdWords: Tutorial and Guides

This is a great page of learning information about Adwords.

Here's a thing about matvhing options -

Wednesday, December 17, 2003

The Search Engine Update - Number 163 - Dec. 16, 2003: "Google has introduced a feature letting you get specific answers when entering shipping tracking numbers from UPS and FedEx, US patent numbers, FAA registration numbers or FCC equipment IDs. You can also check for airport travel delays by entering the airport's three letter code followed by the word airport, such as 'sfo airport' or 'sna airport.' That brings back a hard to miss 'view conditions' link at the top of the search results page. However, it didn't work for London's Heathrow airport (lhr airport), so it may be for only US airports. More info from Google at:"
'Tis the Season: Build a Search Engine Marketing Budget: "The reality is you need budget numbers on paper for the boss. Below are a couple of imperfect strategies, utilizing Google's and Overture's available tools:
Overture Search Term Suggestion Tool

Google AdWords Keyword Suggestions

Overture View Bids

Overture ROI Calculator"
'Tis the Season: Build a Search Engine Marketing Budget: "optimizing your Web site for the algorithmic natural search results, you could be missing a significant component of your online audience. A successful SEM campaign tightly integrates PPC search advertising, paid-inclusion, and natural SEO strategies into a cohesive solution."
Why an SEM RFP Is a Mistake, Part 1
Why an SEM RFP Is a Mistake, Part 2
Why an SEM RFP Is a Mistake, Part 2

Thursday, October 02, 2003

MediaDailyNews 10-02-03

Looksmart Develops Product That Fits Into Fast Changing Search Landscape
by Larry Dobrow
Making its push into the potentially lucrative pay-for-placement search market, LookSmart today debuted Sponsored Listings. The new service, which allows advertisers to bid for the search terms that are most essential to their business, will be distributed via as well as on CNET, Road Runner and InfoSpace. - Read the whole story...
This is how I plan to capture and manage information that would be useful to other MarCom and Marketing people. Hopefully You'll gain some information that will help you meet your business goals.

If you have information that would be useful to others, send it to me and I'll post it.

Bill Scully