Tuesday, November 14, 2006

MediaPost Publications - Study: Online Video Influences IT Purchases - 11/14/2006
Study: Online Video Influences IT Purchases
by Wendy Davis, Tuesday, Nov 14, 2006 6:00 AM ET

A new study by Universal McCann and KnowledgeStorm suggests emarketers should consider ads in online video, and social networks.

Researchers surveyed over 5,300 business and IT professionals. Nearly all respondents said they viewed online video sites.

63% of respondents said they view online videos at least once a week, another 27% view videos once month.

82% of people share video at least monthly (44% do so once a month, 32% weekly, and 6% daily). A majority said online video had an impact on work-related IT purchase decisions.