Monday, March 05, 2007

E-commerce not meeting customer expectations

Eighty thousand online shoppers responded to a Millard Group’s Decision Direct Research - Customer Insight Survey that focused on holiday online shopping experiences.

Only 39% of respondents to the postholiday 2006 survey said they felt that “products met or exceeded expectations.” Thirty-nine percent felt that the item they purchased was “a good value for the money.”

It just goes to show how important it is to communicate thru good descriptions and images, or you can damage your shopping cart brand.