Monday, May 28, 2007 - Online Ad Spending Hits New Record

"US Internet ad revenues totaled $16.9 billion in 2006, up 35% from 2005, according to the "Internet Advertising Revenue Report" from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). "

It is notes that display ad advertising grew at a higher rate than paid search and 2007 projections are $19.5 billion.

Saturday, May 12, 2007

Search is where BtoB gets done.

Patricia Hursh of SmartSearch Marketing posed a good article over in Search Engine LandSolving B-to-B Marketers' Problems”.

She discusses the all the things we battle on a daily basis but also reminds us that search is where BtoB awareness and consideration gets done. She wites:

"Do executives and senior managers use search engines? The answer is an unequivocal YES. Several years ago Forbes published a survey entitled A Day in the Life of CEOs Online. The survey looked at Web usage of CEOs and senior-level managers at enterprise companies with 1,000 or more employees. More than one thousand executives participated in the survey. The survey results point to strong C-level use of the Internet and search engines.
  • 49 percent consider the Internet the single most important source of information on business
  • 54 percent conduct online researches
  • 34 percent say they go to the Web first to find information on a product or service
  • 86 percent use search engines "