Wednesday, February 21, 2007

Faster Page Loading only 2nd to Better Prices

AdWords Retail Newsletter - January 2007

Here are some stat's sited from a Questus survey found in the GoogleRetailer Newsletter:

Questus asked respondents what could have made their Valentine’s Day online shopping experience even better. The answer:

  • Better prices (including shipping costs): 46%
  • Faster page download speeds: 30%
  • Easier to locate products: 26%
  • Better product photos: 24%
  • Faster/easier checkout: 23%
  • Better product descriptions: 22%

I think this would also translate to B2B so start reviewing your product photos and descriptions, and streamlining your site code.