Sunday, January 20, 2013

How Google Fights to Keep Out Bad Ads

Google describes how they keep ads safe via an Infographic, and how may ads they have removed.

Thursday, January 17, 2013

What's a SEO SEM Manager's Worth?

The Search Engine Marketing Professional Organization (SEMPO) is conducting a survey to assess the compensation and skill set of search marketing professionals in relation to region and responsibly.
This survey is open to all search and digital marketing professionals you do not need to be SEMPO member.
Marketers taking the survey can request a free summary report, and are entered into a drawing to win a Platinum Pass to SES NY 2013, or one of five $25 Amazon vouchers.
The survey data to be collected includes salary, bonuses, benefits and perks, years of experience, responsibilities beyond SEO and SEM like social media, email, number of accounts, budgets etc. 
With the current demand for talent, the report should be a valuable tool to hiring managers and job seekers.

Wednesday, January 16, 2013

Facebook the new local search?

With yesterday's announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Great article by +Matt McGee over at Search Engine land. Search Engine Land. It may become the local search engine of choice in the future because it lets Facebook users search in real time for information based on its association with other people.  What leads me to believe this is you're already logged in to Facebook, and can easily be influenced to get things done by seeing a wall post, and simply clicking into the FB search box.