Friday, September 09, 2016

New Digital Marketing and Search Consulting Company

In January I started my own digital marketing and seo strategy company in the Hartford, CT area but I'm taking customers virtually anywhere in the US and Germany.  The focus is getting clients to the first page of Google using best practice search engine optimization and digital consulting so the traffic generated is of high quality so they convert.  Overall the goals are to increase your business.

Why use me? As a senior marketing professional with extensive digital marketing experience, I have spent the past 15+ years working in a number of progressive digital marketing capacities, setting goals, developing revenue generating marketing plans, being the digital marketing evangelist, and building high functioning teams.  I am comfortable consulting business leaders using web data analysis to drive decisions, or meeting with product managers to train them how write valuable web content is so their customers can find them in search.  I have managed the complete sales and marketing funnel and increased business KPI’s dramatically. Most importantly I have real-life, enterprise international in-the-trenches business experience, my focus always returns to driving qualified traffic, and getting visitors to take action on websites.

I have served as a Director of Digital Marketing for Siemens and Dräger Medical, and was the Siemens International Search Engine Consultant.  I'm a master at uncovering and supporting customer intent, and now run Digital Marketing Fuel, LLC a digital search marketing consulting company.

Thursday, September 08, 2016

The Internet is a Fad - 11 Years Later

WOW I found this old stat from 2005 in my drafts folder.  

E-commerce begins to come of age 10 years after birth - Yahoo! News: "LOS ANGELES (AFP) - A decade after led a cyber-shopping revolution that threatened to demolish bricks-and-mortar stores, rash web sites have perished while the sage have evolved to survive.

As consumers begin to trust the Internet to satisfy their shopping, travel and banking needs, cyber business is expected to account for 7.7 percent of total US consumer spending this year, experts said Thursday.
And as an industry groundbreaker, Amazon, which saw many of its early competitors disappear without trace, deserves a great deal of credit for the acceptance and growth of electronic-commerce, experts said.
'Amazon introduced a lot of people to online shopping,' Jeffrey Grau of eMarketer research firm told AFP. 'Amazon is not only a survivor, it is a technology innovator.'
Web features that debuted on Amazon's site have become industry standards, while customers have warmed up to other forms of ecommerce after cutting their teeth on books and videos, Grau said.
Online retail sales in the US market, the world's most developed, amounted to 141.4 billion dollars in 2004, with more than 52 billion spent on travel, according to the National Retail Federation (NRF).
Some 172.4 billion dollars will be spent online in 2005, with 62.8 billion of that spent on travel, the NRF predicted, as consumer wariness in online technology and security begins to fade.
Online retail sales will double to 331 billion dollar by 2010, with ecommerce growing to account for 13 percent of overall retail sales, predicts Carrie Johnson of Forrester Research.
When Internet businesses such as opened their virtual doors for busine"

And then did some research and found this from last month...

In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years, as explored in a new eMarketer report, “Worldwide Retail Ecommerce Sales: The eMarketer Forecast for 2016” (eMarketer PRO customers only). 
Retail ecommerce sales in North America will rise 15.6% this year to reach $423.34 billion, maintaining the area’s status as the world’s second largest regional ecommerce market. The region will see consistent double-digit growth through 2020, fueled by increased spending from existing digital buyers, expansion into new categories such as grocery, and growing mcommerce sales. - See more at: