Google AdWords: Tutorial and Guides

This is a great page of learning information about Adwords.

Here's a thing about matvhing options -
http://services.google.com/tutorial/adwords_tutorial.html

The Search Engine Update - Number 163 - Dec. 16, 2003: "Google has introduced a feature letting you get specific answers when entering shipping tracking numbers from UPS and FedEx, US patent numbers, FAA registration numbers or FCC equipment IDs. You can also check for airport travel delays by entering the airport's three letter code followed by the word airport, such as 'sfo airport' or 'sna airport.' That brings back a hard to miss 'view conditions' link at the top of the search results page. However, it didn't work for London's Heathrow airport (lhr airport), so it may be for only US airports. More info from Google at: http://www.google.com/help/features.html"

'Tis the Season: Build a Search Engine Marketing Budget: "The reality is you need budget numbers on paper for the boss. Below are a couple of imperfect strategies, utilizing Google's and Overture's available tools:
Overture Search Term Suggestion Tool


Google AdWords Keyword Suggestions


Overture View Bids


Overture ROI Calculator"

'Tis the Season: Build a Search Engine Marketing Budget: "optimizing your Web site for the algorithmic natural search results, you could be missing a significant component of your online audience. A successful SEM campaign tightly integrates PPC search advertising, paid-inclusion, and natural SEO strategies into a cohesive solution."

Why an SEM RFP Is a Mistake, Part 1

Why an SEM RFP Is a Mistake, Part 2
Why an SEM RFP Is a Mistake, Part 2