AdWords Retail Newsletter - January 2007
Here are some stat's sited from a Questus survey found in the GoogleRetailer Newsletter:
Questus asked respondents what could have made their Valentine’s Day online shopping experience even better. The answer:
- Better prices (including shipping costs): 46%
- Faster page download speeds: 30%
- Easier to locate products: 26%
- Better product photos: 24%
- Faster/easier checkout: 23%
- Better product descriptions: 22%
I think this would also translate to B2B so start reviewing your product photos and descriptions, and streamlining your site code.
