High Tech Global PPC Spend Analysis

A new paid search report from Covario (http://www.covario.com) titled “Global Search Spend Analysis” reviewed 128 high-tech company brand trends. The report is their first of this type, and compares Q1 2008 vs. Q1 2007. A big shock is a 52 percent increase in overall paid search spending. This is very different that the industry benchmarks of a 20 percent increase.

• The majority of total spend growth has been in North America (58% to 63%)
• International budgets decreased 10%. (33% to 23%)
• Japan and China spending increased 3.5% (8% to 12%)