BURST! Media Study: Online Ad Clutter Can Negatively Impact Brands :
Online Ad Network News
"BURST! Media, an Internet ad services company, has found that for a majority of online users there is a low tolerance for more than two advertising units per web page and that users have a less favorable opinion of a marketer's product or service when their advertising appears on a web page perceived as cluttered.
BURST! surveyed over 3,100 Internet users to better understand how clutter impacts the web users Internet experience, and its impact on their perception of advertisers. The BURST! survey focused solely on advertisings- contribution to perceived site clutter. That is, it did not examine the impact site design or content may have on the web users experience."
Wednesday, September 14, 2005
Conversions Peak During Normal Waking Hours :
MediaPost Publications - 09/14/2005
"LATE-NIGHT TV INFOMERCIALS MIGHT HAVE led marketers to believe that those who view ads in the pre-dawn hours are likely to respond to them, but new research from aQuantive's Atlas suggests the opposite is true online.
A new study shows that Web users who view display ads during the workday and early evening are more likely to make a purchase, fill out registrations, or otherwise convert than consumers who see ads between midnight and dawn.
For the study, 'Online Media Conversion Rates by Daypart,' Atlas looked at online impressions and conversion rates for six advertisers over a three-month period last year. The advertisers included consumer electronics marketers, nonprofits, brick-and-mortar retailers, and information services providers.
Conversion rates peaked at around noon Eastern Standard Time, when conversion rates were around 36 percent higher than average for the day."
Bill: So the question is - Does this hint that more commercial transations are taking place, or are more people shopping during the day than at night?
MediaPost Publications - 09/14/2005
"LATE-NIGHT TV INFOMERCIALS MIGHT HAVE led marketers to believe that those who view ads in the pre-dawn hours are likely to respond to them, but new research from aQuantive's Atlas suggests the opposite is true online.
A new study shows that Web users who view display ads during the workday and early evening are more likely to make a purchase, fill out registrations, or otherwise convert than consumers who see ads between midnight and dawn.
For the study, 'Online Media Conversion Rates by Daypart,' Atlas looked at online impressions and conversion rates for six advertisers over a three-month period last year. The advertisers included consumer electronics marketers, nonprofits, brick-and-mortar retailers, and information services providers.
Conversion rates peaked at around noon Eastern Standard Time, when conversion rates were around 36 percent higher than average for the day."
Bill: So the question is - Does this hint that more commercial transations are taking place, or are more people shopping during the day than at night?
Tuesday, September 13, 2005
SEO vs. SEM optimization wins!
"MORE THAN ONE IN THREE search marketers who tap agencies for both pay-per-click services and advice on optimizing their sites to appear high in the natural listings said that optimization efforts pay off more than paid search campaigns, according to a new study by search engine marketing company iProspect and JupiterResearch. For the study, researchers surveyed search marketers last month, asking them to compare the return on investment for search engine optimization and paid search. Thirty-five percent of 138 survey respondents said that optimization led to higher ROI, while 11 percent indicated that paid search produced better results; 9 percent said the results were similar. "
"MORE THAN ONE IN THREE search marketers who tap agencies for both pay-per-click services and advice on optimizing their sites to appear high in the natural listings said that optimization efforts pay off more than paid search campaigns, according to a new study by search engine marketing company iProspect and JupiterResearch. For the study, researchers surveyed search marketers last month, asking them to compare the return on investment for search engine optimization and paid search. Thirty-five percent of 138 survey respondents said that optimization led to higher ROI, while 11 percent indicated that paid search produced better results; 9 percent said the results were similar. "
Wednesday, September 07, 2005
Fathom: Keyword Prices Plunge Nine Percent - 09/07/2005: "Fathom: Keyword Prices Plunge Nine Percent
by Wendy Davis, Wednesday, Sep 7, 2005 6:00 AM EST
LED BY DOUBLE-DIGIT DECLINES IN the mortgage, telecom, and consumer services categories, search engine keyword prices dropped an average of 9 percent last month--to $1.50 from $1.65, according to Fathom Online. August marked the second straight month of falling prices; the average cost-per-click in July declined by 4 percent in the categories tracked by Fathom. Still, average prices were up by 13 cents, or 9 percent, since Fathom Online started the keyword price index in September 2004.
Last month, mortage-related keywords fell to an average of $3.81 a click, down around 41 percent from an April high of $6.49. Average prices for telecom/broadband-related search terms fell by 13 percent, from $1.72 to $1.49--lower than they've been since Fathom started its keyword price index last year. Telecom/wireless keywords declined by 10 percent to $1.03. "
A lot more great click cost data by market segment by month (9/04-8/05).
by Wendy Davis, Wednesday, Sep 7, 2005 6:00 AM EST
LED BY DOUBLE-DIGIT DECLINES IN the mortgage, telecom, and consumer services categories, search engine keyword prices dropped an average of 9 percent last month--to $1.50 from $1.65, according to Fathom Online. August marked the second straight month of falling prices; the average cost-per-click in July declined by 4 percent in the categories tracked by Fathom. Still, average prices were up by 13 cents, or 9 percent, since Fathom Online started the keyword price index in September 2004.
Last month, mortage-related keywords fell to an average of $3.81 a click, down around 41 percent from an April high of $6.49. Average prices for telecom/broadband-related search terms fell by 13 percent, from $1.72 to $1.49--lower than they've been since Fathom started its keyword price index last year. Telecom/wireless keywords declined by 10 percent to $1.03. "
A lot more great click cost data by market segment by month (9/04-8/05).
Study: SEMs Grade Staff Based On Traffic, Rankings - 09/07/2005
"A JOINT STUDY BY IPROSPECT and Jupiter Research expected to be released today found that 81 percent of organizations use search marketing metrics, such as Web site traffic and search engine ranking, to evaluate the workers responsible for search engine marketing. According to the study--based on a survey of 636 search engine marketers and 224 search engine marketing agencies--four out of five search engine marketers have their performance evaluations tied to some search engine marketing metric, while half of search marketing employees are evaluated on Web site traffic volume. Performances are tied to total sales generated by search marketing for just four out of 10 employees, and only 7 percent have their performance tied to traffic to brick-and-mortar locations attributable to search marketing. --Shankar Gupta "
"A JOINT STUDY BY IPROSPECT and Jupiter Research expected to be released today found that 81 percent of organizations use search marketing metrics, such as Web site traffic and search engine ranking, to evaluate the workers responsible for search engine marketing. According to the study--based on a survey of 636 search engine marketers and 224 search engine marketing agencies--four out of five search engine marketers have their performance evaluations tied to some search engine marketing metric, while half of search marketing employees are evaluated on Web site traffic volume. Performances are tied to total sales generated by search marketing for just four out of 10 employees, and only 7 percent have their performance tied to traffic to brick-and-mortar locations attributable to search marketing. --Shankar Gupta "
Thursday, August 25, 2005
AOL News Joins the Big League of News Search Engines
"When America Online launched of its new AOL.com portal back on June 21, the relaunch of AOL News went largely unnoticed. However, Nielsen//NetRatings has just disclosed its monthly data for July 2005 and it turns out that AOL News has a unique audience of 16.5 million.
While the unique audience of AOL News is about 29% smaller than Yahoo News, AOL News is more than 2.4 times larger than Google News and almost 6.8 times larger than Topix.net. This catapults AOL News into the big league of news search engines.
Brand / Domain Unique Audience (000)
Yahoo! News 23,210
AOL News 16,516
Google News 6,752
Topix.net 2,432"
"When America Online launched of its new AOL.com portal back on June 21, the relaunch of AOL News went largely unnoticed. However, Nielsen//NetRatings has just disclosed its monthly data for July 2005 and it turns out that AOL News has a unique audience of 16.5 million.
While the unique audience of AOL News is about 29% smaller than Yahoo News, AOL News is more than 2.4 times larger than Google News and almost 6.8 times larger than Topix.net. This catapults AOL News into the big league of news search engines.
Brand / Domain Unique Audience (000)
Yahoo! News 23,210
AOL News 16,516
Google News 6,752
Topix.net 2,432"
Nielsen//NetRatings: Searches Up 3 Percent In July - 08/25/2005: "INDUSTRY WATCHERS EXPECTED THAT SEARCH growth would moderate in the summer, on the theory that consumers spend less time at their computers during the warm weather. But new figures from Nielsen//NetRatings show that U.S. Internet users actually performed more searches last month than in June.
Still, the growth rate was less impressive than earlier in the year; in the second quarter, users conducted 12.8 billion searches--5 percent more than in the first quarter.
Google once again captured the largest proportion of searches, accounting for 46.2 percent last month--down slightly from 47 percent in June. Yahoo! Search was responsible for 22.5 percent of July searches--up slightly from 22.3 percent in June--while MSN Search accounted for 12.6 percent of searches last month, up marginally from 12.5 percent in June. "
Still, the growth rate was less impressive than earlier in the year; in the second quarter, users conducted 12.8 billion searches--5 percent more than in the first quarter.
Google once again captured the largest proportion of searches, accounting for 46.2 percent last month--down slightly from 47 percent in June. Yahoo! Search was responsible for 22.5 percent of July searches--up slightly from 22.3 percent in June--while MSN Search accounted for 12.6 percent of searches last month, up marginally from 12.5 percent in June. "
Tuesday, August 16, 2005
Feedster To Start Ranking Blogs - 08/16/2005
FEEDSTER, INC., AN INTERNET SEARCH engine and advertising network for blogs and RSS feeds, today launches a ranking of what it deems the top 500 blogs in the United States, as determined by factors such as the number of inbound links and frequency of updates. "
FEEDSTER, INC., AN INTERNET SEARCH engine and advertising network for blogs and RSS feeds, today launches a ranking of what it deems the top 500 blogs in the United States, as determined by factors such as the number of inbound links and frequency of updates. "
Friday, August 12, 2005
New dynamic URL info from Google!
Matt suggests you need to stay below 3 strings (2 or less) and not use "id=" or more than 4 numeric characters.
Session Four: Day Three: Search Engine Q&A On Links:
"Q: Query strings at the end or URLs, when does that make it a problem for engines?
A: Matt said 3 or more, its not great, but GoogleBot sometime is smart. Don't use id= in it, and if you have numeric parameters, don't go above 4 numbers.
Kaushal agrees with Matt, but a limited set of parameters are ok.
Tim adds that if you have inbound links to those dynamic URLs, they will more likely crawl it. Yahoo! is less considered with duplicate issues."
Matt suggests you need to stay below 3 strings (2 or less) and not use "id=" or more than 4 numeric characters.
Session Four: Day Three: Search Engine Q&A On Links:
"Q: Query strings at the end or URLs, when does that make it a problem for engines?
A: Matt said 3 or more, its not great, but GoogleBot sometime is smart. Don't use id= in it, and if you have numeric parameters, don't go above 4 numbers.
Kaushal agrees with Matt, but a limited set of parameters are ok.
Tim adds that if you have inbound links to those dynamic URLs, they will more likely crawl it. Yahoo! is less considered with duplicate issues."
MediaPost Publications - Google Search Share Continues To Grow - 08/12/2005
"GOOGLE, YAHOO! SEARCH, AND MSN Search were responsible for more than 93 percent of U.S. searches on the major engines last month, according to new data from Hitwise. Google accounted for 59 percent of searches across the major search engines last month--14 percent more than July of 2004. Yahoo! captured 29 percent of searches--about half as many as Google--while MSN trailed with 5.5 percent. "
"GOOGLE, YAHOO! SEARCH, AND MSN Search were responsible for more than 93 percent of U.S. searches on the major engines last month, according to new data from Hitwise. Google accounted for 59 percent of searches across the major search engines last month--14 percent more than July of 2004. Yahoo! captured 29 percent of searches--about half as many as Google--while MSN trailed with 5.5 percent. "
Subscribe to:
Posts (Atom)