AOL News Joins the Big League of News Search Engines
"When America Online launched of its new AOL.com portal back on June 21, the relaunch of AOL News went largely unnoticed. However, Nielsen//NetRatings has just disclosed its monthly data for July 2005 and it turns out that AOL News has a unique audience of 16.5 million.
While the unique audience of AOL News is about 29% smaller than Yahoo News, AOL News is more than 2.4 times larger than Google News and almost 6.8 times larger than Topix.net. This catapults AOL News into the big league of news search engines.
Brand / Domain Unique Audience (000)
Yahoo! News 23,210
AOL News 16,516
Google News 6,752
Topix.net 2,432"
Thursday, August 25, 2005
Nielsen//NetRatings: Searches Up 3 Percent In July - 08/25/2005: "INDUSTRY WATCHERS EXPECTED THAT SEARCH growth would moderate in the summer, on the theory that consumers spend less time at their computers during the warm weather. But new figures from Nielsen//NetRatings show that U.S. Internet users actually performed more searches last month than in June.
Still, the growth rate was less impressive than earlier in the year; in the second quarter, users conducted 12.8 billion searches--5 percent more than in the first quarter.
Google once again captured the largest proportion of searches, accounting for 46.2 percent last month--down slightly from 47 percent in June. Yahoo! Search was responsible for 22.5 percent of July searches--up slightly from 22.3 percent in June--while MSN Search accounted for 12.6 percent of searches last month, up marginally from 12.5 percent in June. "
Still, the growth rate was less impressive than earlier in the year; in the second quarter, users conducted 12.8 billion searches--5 percent more than in the first quarter.
Google once again captured the largest proportion of searches, accounting for 46.2 percent last month--down slightly from 47 percent in June. Yahoo! Search was responsible for 22.5 percent of July searches--up slightly from 22.3 percent in June--while MSN Search accounted for 12.6 percent of searches last month, up marginally from 12.5 percent in June. "
Tuesday, August 16, 2005
Feedster To Start Ranking Blogs - 08/16/2005
FEEDSTER, INC., AN INTERNET SEARCH engine and advertising network for blogs and RSS feeds, today launches a ranking of what it deems the top 500 blogs in the United States, as determined by factors such as the number of inbound links and frequency of updates. "
FEEDSTER, INC., AN INTERNET SEARCH engine and advertising network for blogs and RSS feeds, today launches a ranking of what it deems the top 500 blogs in the United States, as determined by factors such as the number of inbound links and frequency of updates. "
Friday, August 12, 2005
New dynamic URL info from Google!
Matt suggests you need to stay below 3 strings (2 or less) and not use "id=" or more than 4 numeric characters.
Session Four: Day Three: Search Engine Q&A On Links:
"Q: Query strings at the end or URLs, when does that make it a problem for engines?
A: Matt said 3 or more, its not great, but GoogleBot sometime is smart. Don't use id= in it, and if you have numeric parameters, don't go above 4 numbers.
Kaushal agrees with Matt, but a limited set of parameters are ok.
Tim adds that if you have inbound links to those dynamic URLs, they will more likely crawl it. Yahoo! is less considered with duplicate issues."
Matt suggests you need to stay below 3 strings (2 or less) and not use "id=" or more than 4 numeric characters.
Session Four: Day Three: Search Engine Q&A On Links:
"Q: Query strings at the end or URLs, when does that make it a problem for engines?
A: Matt said 3 or more, its not great, but GoogleBot sometime is smart. Don't use id= in it, and if you have numeric parameters, don't go above 4 numbers.
Kaushal agrees with Matt, but a limited set of parameters are ok.
Tim adds that if you have inbound links to those dynamic URLs, they will more likely crawl it. Yahoo! is less considered with duplicate issues."
MediaPost Publications - Google Search Share Continues To Grow - 08/12/2005
"GOOGLE, YAHOO! SEARCH, AND MSN Search were responsible for more than 93 percent of U.S. searches on the major engines last month, according to new data from Hitwise. Google accounted for 59 percent of searches across the major search engines last month--14 percent more than July of 2004. Yahoo! captured 29 percent of searches--about half as many as Google--while MSN trailed with 5.5 percent. "
"GOOGLE, YAHOO! SEARCH, AND MSN Search were responsible for more than 93 percent of U.S. searches on the major engines last month, according to new data from Hitwise. Google accounted for 59 percent of searches across the major search engines last month--14 percent more than July of 2004. Yahoo! captured 29 percent of searches--about half as many as Google--while MSN trailed with 5.5 percent. "
Friday, July 22, 2005
MediaPost Publications - Nielsen//NetRatings: Searches Increase In Q2 - 07/22/2005:
"ONLINE USERS CONDUCTED MORE SECOND-QUARTER searches on Google than on Yahoo!, MSN, America Online, and Ask Jeeves combined, according to data released by Nielsen//NetRatings on Thursday. Overall, the space continued to grow in the second quarter, with users conducting around 12.8 million searches--up 5 percent from the first quarter, according to the report.
Some 6.09 million searches were performed on Google in the second three months of the year--6 percent more than the approximate 5.73 million searches performed in the first quarter.
At Yahoo!, the number of searches increased by 9 percent to around 2.8 million, while MSN saw its searches drop by 4 percent to around 1.59 million from 1.66 million. Second-quarter searches also increased at AOL (15 percent, to around 647,000) and Ask Jeeves (16 percent, to around 251,000).
For the month of June, Google captured 47 percent of all searches, compared to Yahoo!'s 22 percent, MSN's 12 percent, and AOL's 5 percent. Also last month, for the first time, My Way Search--a meta-search engine owned by Ask Jeeves--cracked the top five most popular search engines, accounting for 2 percent of all searches. My Way allows users to search using either Google, Yahoo!, Ask Jeeves, or LookSmart, and carries sponsored listings above the organic results."
"ONLINE USERS CONDUCTED MORE SECOND-QUARTER searches on Google than on Yahoo!, MSN, America Online, and Ask Jeeves combined, according to data released by Nielsen//NetRatings on Thursday. Overall, the space continued to grow in the second quarter, with users conducting around 12.8 million searches--up 5 percent from the first quarter, according to the report.
Some 6.09 million searches were performed on Google in the second three months of the year--6 percent more than the approximate 5.73 million searches performed in the first quarter.
At Yahoo!, the number of searches increased by 9 percent to around 2.8 million, while MSN saw its searches drop by 4 percent to around 1.59 million from 1.66 million. Second-quarter searches also increased at AOL (15 percent, to around 647,000) and Ask Jeeves (16 percent, to around 251,000).
For the month of June, Google captured 47 percent of all searches, compared to Yahoo!'s 22 percent, MSN's 12 percent, and AOL's 5 percent. Also last month, for the first time, My Way Search--a meta-search engine owned by Ask Jeeves--cracked the top five most popular search engines, accounting for 2 percent of all searches. My Way allows users to search using either Google, Yahoo!, Ask Jeeves, or LookSmart, and carries sponsored listings above the organic results."
Wednesday, July 20, 2005
24/7: Behavioral Targeting Yields Inconsistent Results - 07/20/2005:
"24/7: Behavioral Targeting Yields Inconsistent Results
by Wendy Davis, Wednesday, Jul 20, 2005 6:00 AM EST
SERVING ADS TO CONSUMERS BASED on the Web sites they visit sometimes increases click-through rates, but nevertheless 'will not always be the best choice' for marketers, according to a new behavioral targeting study by online advertising company 24/7 Real Media.
The study, the second in a quarterly series by 24/7 Real Media, found that marketers achieve varying results with content-based behavioral targeting--that is, serving ads to online users based on their Web surfing behavior.
24/7 Real Media based its report on hundreds of behaviorally targeted campaigns run during the first quarter of this year across hundred of sites, said Jack Smith, vice president, product strategy at 24/7 Real Media. The vast majority--91 percent--of impressions appeared on run-of-network inventory, while 7 percent ran on tier 2 inventory and 2 percent were on premium pages.
Overall, the report concluded, advertisers saw higher click-through rates, but not consistently so. 'There are no hard and fast rules that we could draw,' Smith said. 'It depends on who you're targeting and how well you know that audience.' "
Third-Party Cookies Crumble For E-tailers:
"Companies would do wisely to use first-party instead of third-party cookies, according to findings from Coremetrics research.
The company revealed findings from its LIVEmark Index, a service that provides benchmark performance tracking for over 110 online retail brands. It found anonymous traffic accounts for 13.8 percent of traffic on retail Web sites using third-party cookies. Retail sites that have adapted first-party cookies fare much better, with an average 0.6 percent anonymous traffic rate.
Warnings against third-party cookie use have become common of late. In May, WebTrends released similar findings and recommendations on third-party cookie deletion. The Coremetrics competitor also plans to publish updated research on cookie rejection. "
"Companies would do wisely to use first-party instead of third-party cookies, according to findings from Coremetrics research.
The company revealed findings from its LIVEmark Index, a service that provides benchmark performance tracking for over 110 online retail brands. It found anonymous traffic accounts for 13.8 percent of traffic on retail Web sites using third-party cookies. Retail sites that have adapted first-party cookies fare much better, with an average 0.6 percent anonymous traffic rate.
Warnings against third-party cookie use have become common of late. In May, WebTrends released similar findings and recommendations on third-party cookie deletion. The Coremetrics competitor also plans to publish updated research on cookie rejection. "
Tuesday, July 19, 2005
Strategies for Improving Email ROI:
"Research Identifies Four Strategies for Improving Email Marketing ROI
Silverpop and eMarketer share insights
In the search for improved ROI, email marketers must strike a delicate balance between their mission to market brand and product, and their customers' acute sensitivity to receiving unwanted, irrelevant messages.
'Part of what makes email marketing work--and what makes it complicated--is that, while people increasingly favor email, they hate unwanted messages,' said David Hallerman, eMarketer senior analyst, and author of the recent report, 'E-Mail Marketing: How to Improve ROI.'
So how do marketers ensure that recipients actually want their messages?
'Ultimately, the most important thing in email marketing is the notion of relevance,' said Bill Nussey, CEO of Silverpop and author of the book, 'The Quiet Revolution in Email Marketing.'"
"Research Identifies Four Strategies for Improving Email Marketing ROI
Silverpop and eMarketer share insights
In the search for improved ROI, email marketers must strike a delicate balance between their mission to market brand and product, and their customers' acute sensitivity to receiving unwanted, irrelevant messages.
'Part of what makes email marketing work--and what makes it complicated--is that, while people increasingly favor email, they hate unwanted messages,' said David Hallerman, eMarketer senior analyst, and author of the recent report, 'E-Mail Marketing: How to Improve ROI.'
So how do marketers ensure that recipients actually want their messages?
'Ultimately, the most important thing in email marketing is the notion of relevance,' said Bill Nussey, CEO of Silverpop and author of the book, 'The Quiet Revolution in Email Marketing.'"
Changing Channels and the Rise of Podcasting
"BY Mark Kingdon | July 19, 2005
Reaching a mass digital audience is getting easier as megaportals and search engines capture an ever-larger number of eyeballs. But crafting a compelling message, separating yourself from the competition, and reaching time-, and attention-, starved audiences are getting more complex as wholly new digital constructs gather momentum.
The digital medium is experiencing the same channel proliferation TV faced a decade ago, to the power of 10. The staggering number of programming choices isn't the only challenge. The real killer is there isn't a single remote control, screen, or access device, as there is with TV."
"With widespread adoption of iPods and MP3 players, the addressable audience has gotten much bigger. Jupiter Research estimates 18.2 million units will be shipped this year."
"BY Mark Kingdon | July 19, 2005
Reaching a mass digital audience is getting easier as megaportals and search engines capture an ever-larger number of eyeballs. But crafting a compelling message, separating yourself from the competition, and reaching time-, and attention-, starved audiences are getting more complex as wholly new digital constructs gather momentum.
The digital medium is experiencing the same channel proliferation TV faced a decade ago, to the power of 10. The staggering number of programming choices isn't the only challenge. The real killer is there isn't a single remote control, screen, or access device, as there is with TV."
"With widespread adoption of iPods and MP3 players, the addressable audience has gotten much bigger. Jupiter Research estimates 18.2 million units will be shipped this year."
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