Monday, April 15, 2013

Google Uses its Power for Good

Some of the best ideas are simple. Google Launches Boston Marathon Person Finder.  Here is an example of how to use the crowd to power a missing person search in the wake of a disaster.

Sunday, January 20, 2013

How Google Fights to Keep Out Bad Ads

Google describes how they keep ads safe via an Infographic, and how may ads they have removed.

Thursday, January 17, 2013

What's a SEO SEM Manager's Worth?

The Search Engine Marketing Professional Organization (SEMPO) is conducting a survey to assess the compensation and skill set of search marketing professionals in relation to region and responsibly.
This survey is open to all search and digital marketing professionals you do not need to be SEMPO member.
Marketers taking the survey can request a free summary report, and are entered into a drawing to win a Platinum Pass to SES NY 2013, or one of five $25 Amazon vouchers.
The survey data to be collected includes salary, bonuses, benefits and perks, years of experience, responsibilities beyond SEO and SEM like social media, email, number of accounts, budgets etc. 
With the current demand for talent, the report should be a valuable tool to hiring managers and job seekers.

Wednesday, January 16, 2013

Facebook the new local search?

With yesterday's announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Great article by +Matt McGee over at Search Engine land. Search Engine Land. It may become the local search engine of choice in the future because it lets Facebook users search in real time for information based on its association with other people.  What leads me to believe this is you're already logged in to Facebook, and can easily be influenced to get things done by seeing a wall post, and simply clicking into the FB search box.

Wednesday, November 14, 2012

Can Google Instant Preview CTR Effect Your Quality Score?

Martin Roettgerding has written a fantastic article over at ppc-epiphany on how and why Google might calculate and use quality score in determining ad rank and click prices.  I personally have not been able to see any major impact working on PPC landing page quality, but his logic is really strong.  Generally it boils down to that fact that Instant Preview CTRs can help Google estimate potential revenue, and  use it to their advantage.  Today your landing page does actually make a difference to Google's bottom line.  

He notes that the typical optimization used in SEO provides little quality score improvement and provides advice on how to optimize for the preview, with ideas like making the page more attractive by getting rid of text and using images to improve your CTRs.

This is a must read for the advanced PPC manager and people still trying to understand why Google has moved to using landing page score quality in determining ad rank and click prices.

Wednesday, November 07, 2012

Did Google Results Favor Obama?

A Wall Street Journal examination found that Google often customizes the results of people who have recently searched for "Obama"—but not those who have recently searched for "Romney."

Here's how it works: When a user searches for the name Obama, Google includes links about President Barack Obama in subsequent searches on terms such as "Iran," "Medicare" and "gay marriage." The altered results are labeled in gray type: "you recently searched for Obama".

You might think that there’s some type of Obama favoritism but it's not something Google’s doing on purpose. It’s just part of how the algorithm works and happens because Google has seen a number of people searching for Obama, then searching for these other terms, it has decided it makes sense to insert some Obama-oriented results into those other searches for many people.

The findings are among the latest examples of how mathematical influence the search results that people encounter online.

Friday, October 17, 2008

Obama Wins the Web SEM Game

One of the cool sessions at SMX East was Search and US Presidential Campaign. It included online marketers for campaigns of Mitt Romney, McCain-Palin, Ron Paul, and John Edwards. The session was covered live- very nicely by Virginia Nussey of Bruce Clay.

Since then I've seen some other editorial pieces on how bad McCain's PPC program is doing and other articles on the scope and strength of Obama's online marketing.

So I decided to look at the SEM differences.

A Google result for John McCain provides

John McCain 2008
Get Involved and Support The GOP's
Nominee for President John McCain.

In comparison a search for Obama results in

Obama Campaign Website
Help elect Barack Obama President
of the United States: Donate today

The Obama ad is much more compelling, so I decided to look at the Obama website.

instantly he continues to use smart direct marketing tactics - starting with a subscription generator splash page. You immediately start receiving auto generate emails with strong calls to action. But it's done it very professionally, it doesn't come off as spam, and works well to build a brand relationship.

After subscribing I was then taken directly to a nice page breaking down the issues.

I wanted to see how the site reacted upon a second return, and it landed me on a donation page with little else I could do. A very well planned execution to get people to remember to contribute, and get trained not to use the PPC ads to get to the official website.

One you figure out how to get back to his website he makes use of blogging, flicker photo sharing, YouTube videos, and links to every one of his 16 social network accounts.

Really impressive is an option to join his SMS mailing list. This has to give him extra points with the the teens.

It's no wonder that between focusing on the young; recruiting new voters; and keeping the conversation going via email and SMS, he's been able to easly raise 200 million dollars online one form at a time.

This is no presidential endorsement, but I have say - Obama has already won the online marketing race.

Sunday, October 12, 2008

Interview with Bill Scully

Nice interview of me about being a search engine marketer by Duane Forrester. Covers everything from how I got my start as search marketer and biggest SEO challenge to my opinion of the future of careers in search engine optimization.

Check it out.

Saturday, September 13, 2008

Speaking at SMX East

I'm speaking at SMX East in NYC Oct. 8, 2008.
Here me at 9:00 AM on Wednesday morning during the In House Day Session called a Day In The Life Of A Successful In-House SEO.

Wednesday, July 02, 2008

High Tech Global PPC Spend Analysis

A new paid search report from Covario ( titled “Global Search Spend Analysis” reviewed 128 high-tech company brand trends. The report is their first of this type, and compares Q1 2008 vs. Q1 2007. A big shock is a 52 percent increase in overall paid search spending. This is very different that the industry benchmarks of a 20 percent increase.

  • The majority of total spend growth has been in North America (58% to 63%)
  • International budgets decreased 10%. (33% to 23%)
  • Japan and China spending increased 3.5% (8% to 12%)