New Digital Marketing and Search Consulting Company

In January I started my own digital marketing and seo strategy company in the Hartford, CT area but I'm taking customers virtually anywhere in the US and Germany.  The focus is getting clients to the first page of Google using best practice search engine optimization and digital consulting so the traffic generated is of high quality so they convert.  Overall the goals are to increase your business.

Why use me? As a senior marketing professional with extensive digital marketing experience, I have spent the past 15+ years working in a number of progressive digital marketing capacities, setting goals, developing revenue generating marketing plans, being the digital marketing evangelist, and building high functioning teams.  I am comfortable consulting business leaders using web data analysis to drive decisions, or meeting with product managers to train them how write valuable web content is so their customers can find them in search.  I have managed the complete sales and marketing funnel and increased business KPI’s dramatically. Most importantly I have real-life, enterprise international in-the-trenches business experience, my focus always returns to driving qualified traffic, and getting visitors to take action on websites.

I have served as a Director of Digital Marketing for Siemens and Dräger Medical, and was the Siemens International Search Engine Consultant.  I'm a master at uncovering and supporting customer intent, and now run Digital Marketing Fuel, LLC a digital search marketing consulting company.

Obama Wins the Web SEM Game

One of the cool sessions at SMX East was Search and US Presidential Campaign. It included online marketers for campaigns of Mitt Romney, McCain-Palin, Ron Paul, and John Edwards. The session was covered live- very nicely by Virginia Nussey of Bruce Clay.

Since then I've seen some other editorial pieces on how bad McCain's PPC program is doing and other articles on the scope and strength of Obama's online marketing.

So I decided to look at the SEM differences.

A Google result for John McCain provides

John McCain 2008
Get Involved and Support The GOP's
Nominee for President John McCain.
JohnMcCain.com

In comparison a search for Obama results in

Obama Campaign Website
Help elect Barack Obama President
of the United States: Donate today
BarackObama.com

The Obama ad is much more compelling, so I decided to look at the Obama website.

instantly he continues to use smart direct marketing tactics - starting with a subscription generator splash page. You immediately start receiving auto generate emails with strong calls to action. But it's done it very professionally, it doesn't come off as spam, and works well to build a brand relationship.

After subscribing I was then taken directly to a nice page breaking down the issues.

I wanted to see how the site reacted upon a second return, and it landed me on a donation page with little else I could do. A very well planned execution to get people to remember to contribute, and get trained not to use the PPC ads to get to the official website.

One you figure out how to get back to his website he makes use of blogging, flicker photo sharing, YouTube videos, and links to every one of his 16 social network accounts.

Really impressive is an option to join his SMS mailing list. This has to give him extra points with the the teens.

It's no wonder that between focusing on the young; recruiting new voters; and keeping the conversation going via email and SMS, he's been able to easly raise 200 million dollars online one form at a time.

This is no presidential endorsement, but I have say - Obama has already won the online marketing race.